Johannesburg - With small businesses being the backbone of the economy, South Africans need to play their part as the future leaders of industry in the country.
Other than the challenging economic landscape in South Africa, unemployment has also reached an all-time high. It is only through the establishment of entrepreneurial enterprises that we can begin to battle the scourge of unemployment.
Small and medium-sized businesses contribute significantly to the economic growth of South Africa by creating jobs, alleviating poverty, distribution of income, and innovation.
Data from New World Health and Henley & Partners shows approximately 4 500 high net-worth individuals have left South Africa over the past decade, some leaving businesses that would have contributed significantly to growing the economy.
Fortunately, many business leaders are bucking the trend and staying put.
Their faith is not misplaced, and the future looks promising. Deloitte estimates that by 2025, African household and business spending could hit $5.6 trillion, and by 2030, a half-billion Africans will have disposable income.
Business owners who are currently invested in South Africa are well-placed to see Africa’s economic rise and reap the benefits thereof.
Owner and founder of The Graphic Ballroom (GBR), Jason Forbes, is one such entrepreneur who is very optimistic about the future.
For the past 25 years, his agency has designed and re-designed packaging for brands that have become so ubiquitous in the lives of South Africans that they are now firmly embedded in our heritage.
Some of GBR’s clients include Yardley, Five Roses tea, Bakers and footwear favourites Grasshoppers, all brands that most South Africans can identify with and have interacted with at some point in their lives.
Forbes made his foray into business at the age of 24, thanks to an opportunity with Indigo Cosmetics, who trusted him with their brand.
Forbes now employs a professional team of designers and client service managers, with offices in Cape Town, Johannesburg, and London.
Forbes is very hands-on, and is still heavily involved in the running of his business and is always looking to add value to the lives of those who work with him and for him.
His measure of success is not about building a business only to walk away and have someone else run it, but instead, empowering others by sharing knowledge and skills and investing back into the country’s economy by creating employment opportunities.
“I can understand why people want to leave, but after seeing the opportunities I can provide for my employees, I feel I have a responsibility not only to them but also to the country that gave me my success, having built my business on iconic South African brands” says Forbes.
For GBR to reach 25 years, still securing big wins and successfully walking the innovation journey with legacy brands is a massive feat.
Forbes says his approach has been to grow the business slowly. As with all agencies, there is a tendency to grow too quickly, which can have damaging effects on a brand that is as people-orientated as the design is.
By growing slowly, one can still emphasise that personal touch that clients demand. It’s also often easier with a smaller team to build a company culture that is driven by purpose and passion, which also helps to retain staff.
In June of this year, GBR expanded globally by opening its first office in London.
“Opening our branch in the UK has been a global vision of mine for some time, and not as an exit strategy for me or my family, but rather to reinvest foreign currency back into my South African business for the benefit of my current and future employees.
“My designers and teams are now able to gain international exposure and build on their experience, and as a company, we can continue to grow and offer employment opportunities, thus contributing to the greater South African economy.”
So how does one go about building a brand that can stand the test of time? While many companies set their sights on attention rather than retention, having a shared sense of value is the main reason why clients and employees remain loyal. GBR appears to have got this right and Forbes admits its values and authenticity are what have helped them to retain repeat clients.
“I love what I do, and I want to be able to share this with others. I have learned a lot by making mistakes along the way, but I do know that to succeed and become a brand that stands the test of time takes time and leadership that breeds loyalty, for I am truly nothing without the people who make my business what it is today.”
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