Usain Bolt, the world’s fastest man and champion Olympic sprinter, is targeting another record-breaking performance by offering his passion and performance instincts to the Nissan team developing a special “Bolt” version GT-R.
Following his world records and medal-haul at the London Olympics, Bolt has signed a special deal with Nissan to extend his role as brand ambassador for the high-performance GT-R and to become honorary “Director of Excitement” for the company’s ambitious global marketing drive.
Bolt, who was collected from Tokyo’s Narita Airport in a GT-R driven by F1 racer Mark Webber, appeared at Nissan’s world headquarters, saying: “Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone.”
Toshiyuki Shiga, Chief Operating Officer, welcomed Bolt’s endorsement and deepening ties with Nissan – where he became a brand spokesman on the eve of the London Games.
“Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics. There is no-one better qualified than Usain Bolt to help us translate that spirit into great experiences,” said Shiga.
GOLD-PAINTED GT-R
In recognition of Bolt’s contribution to sports and his automotive enthusiasm, Nissan unveiled a unique gold-painted GT-R, which will be auctioned to benefit the
The one-off GT-R, to be auctioned on the eBay online auction platform, will be embossed with Bolt’s signature and bespoke interior fittings finished in real gold.
The sprinter test-drove various GT-R models at the car company’s proving ground near Oppama, Japan, to develop a special “Bolt GT-R” for his personal use.
Additionally, he will start work with Nissan product specialists on a limited-edition version which can be ordered in markets where GT-R is available. - Star Motoring