Honda has two very different concepts on its stand at Auto China in Beijing, each previewing a production model for release in 2013 - but, moving away from the emotive names automakers traditionally give to their flights of fancy, they're badged simply as Concept C and Concept S.
CONCEPT C
This is a near-production preview of a middle-class sedan Honda is developing for the Chinese market. The C stands for China, naturally, but also for Cool and Challenge, says Honda.
The design, driven by the parent company's Chinese partners at Guangqi Honda, is intended to be distinctive and sporty, inspired in this Year of the Dragon by that most Chinese of symbols.
Honda is planning to introduce a production model based on this Concept C next year, which will be built at Guangqi.
CONCEPT S
The S stands for Stylish, Smart and Surprise - a global concept for a passenger mover that's been designed from the start as a hybrid.
It was also developed primarily for the Chinese market and the production model, to be built by Dongfeng Honda, will go on sale there in 2013, to be followed by global release in the following year.
Clever packaging (one of Honda's design strengths) has delivered a spacious cabin on a small footprint, and the Concept S is designed to be fun to drive as well environmentally friendly.