New business strategy for Toyota

2020 Global Vision set to mark a new chapter for Toyota.

2020 Global Vision set to mark a new chapter for Toyota.

Published Mar 8, 2011

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Toyota is set to unveil a long-term strategic plan that will sharply reduce the size of its board and focus on emerging market growth.

The world's largest carmaker will aim to sharply cut the number of board members, a move that has stoked tensions within its management, the Wall Street Journal reported.

The widely anticipated plan will provide Toyota with a blueprint for the decade and also give a glimpse of president Akio Toyoda's management style and goals.

Toyota's “2020 Global Vision” is set to mark a new chapter for Toyota after it was hit by the double whammy of the global financial crisis and millions of recalls that have tarnished its once stellar reputation.

On Friday it suffered a fresh setback when ratings agency Standard & Poor's downgraded the carmaker to “AA-” from “AA”, citing “weak profitability”.

While the carmaker has declined to give details about the new strategy prior to its formal announcement, the WSJ cited sources as saying it plans to roughly halve the number of board members from the current 27.

The reduction is seen as an effort to speed up decision making, after Toyota last year announced steps to reshape global operations to improve the recall process.

But detractors view the shake-up as an effort to consolidate power, the WSJ said, with some insiders viewing it as part of a struggle for influence pitting the Toyoda family against non-family factions.

Toyoda, the publicity-shy grandson of the company's founder, was thrust into the spotlight by the recalls amid criticism that he had been insufficiently proactive.

Like other Japanese exporters, the car giant is also grappling with a strong yen that makes its products less competitive overseas amid fierce rivalry with manufacturers in emerging markets such as China.

The report said Toyota's new vision will also formally incorporate emerging markets such as China and India into the car maker's long-term goals. -AFP

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