BMW 3 Series only has nice problems

Published Nov 24, 2008

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The German language has a reputation for being long-winded but there are some rare examples of pithy German expressions that are shorter than their English equivalents. One of these is the so-called "Luxusproblem" - literally "luxury problem" - which corresponds to our notion of "a nice problem to have".

In today's tough conditions where real problems are plentiful, BMW must be one of the few automakers still to enjoy the "Luxus" variety. The first 3 Series "compact executive" cars arrived in 1975 and over the years, the same basic recipe - rear-wheel drive, sporty handling, a compact sedan body and zippy engines - has been honed pretty much to perfection.

Although the first 3 Series lasted nine years, subsequent generations have arrived every seven years.

Halfway through each seven-year cycle, somebody in Munich has to decide the precise mix of mid-life tweaks and adjustments to be applied to this fabulously successful product in order to keep it fresh. It scarcely needs to be said that most other motor industry executives would also regard this as a very nice problem to have.

The present 3 Series has just emerged from such an update and the external alterations are predictably modest. The big changes are all under the skin; in particular the 330d featured here has a new three-litre diesel engine capable of taking it from 0-100 in 6.7sec and on to an artificially limited top speed of 250km/h.

Now for the really impressive bit: for a couple of years, BMW has been applying its EfficientDynamics programme of energy-saving measures across its range.

In the case of the 330d these include electric power steering and intelligent alternator control, which help the car to a combined-cycle fuel consumption of 6.5 litres/100km and CO2 emissions of 167g/km, remarkable figures of the sort you'd normally expect from a cheap little runabout rather than a powerful BMW.

Until about 10 years ago, buyers of German premium models faced a luxury problem of their own: BMW and Mercedes sold basic cars and customers had to pay for lots of pricey optional equipment to make them habitable. That's since been fixed and now it's only the 330d's slightly cramped accommodation that can really be held against this impressive product. - The Independent, London

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