Peugeot has never made a unique MPV. The hefty 806 and 807 people-carriers were - and are - the same as certain Fiats and Citroëns apart from the badges.
Some of the station wagons have possessed MPV-like individual rear seats in large-family-friendly quantity, but they are still, at heart, station wagons. Indeed, Peugeot has been a bit of a pioneer of the many-seated station wagon, having long ago sold many of its 504 and 505 familiales to particularly fertile people.
It is this 5-series (with apologies to BMW) that Peugeot wishes to reprise with this latest take on transport for seven, due in South Africa in the last quarter of 2010.
It's an MPV, as is the modern way, and it is uniquely a Peugeot. True, the 5008 shares much of its underskin structure and mechanical componentry with the popular Citroën C4 Grand Picasso but all the parts you see are specific to the 5008.
This is a new development in sibling rivalry within the Peugeot-Citroën (PSA) group. Hitherto, Citroën has done the cars with the wacky shapes while Peugeot has stayed conventional, but with MPVs now so widespread across the size classes they have themselves become a conventional form.
The 5008 also previews a new Peugeot look which spells the end of the gaping-mouth grin which has been growing ever more stretched with each successive model. Its replacement is rather less distinctive. Its meek upper slot and generic under-bumper grille give the 5008 no individuality at all.
Inside, too, the 5008 is as conformity-minded as its Citroën relative is iconoclastic.
There's no giant windscreen extending into the roof, no futuristic fascia, no steering wheel with stationary, switch-bearing hub.
All is normal and very neat with conventional chrome-rimmed dials and some lush padding enlivened by metal highlights and a strong aura of quality.
The only real innovation is a head-up display, as already seen in the 3008, a clear concave plastic panel which rises out of the instrument cowling and on which is projected a digital speedometer and, if desired, satnav instructions and a radar-activated warning of when you are too close to the car in front to be able to stop safely.
That's another opportunity for a driver's judgement to be undermined and to disengage him or her from the task. Some might welcome such a device but I do not - any more than I like the noisy electric parking brake which, like all of its type, thwarts fine control in close-quarter manoeuvres.
Two petrol engines, each of 1.6 litres, are available in Europe: one with 90kW, the other a turbo with 115kW. More people are likely to buy the diesels, available as an 82kW 1.6 (optionally with a clutchless sequential transmission), a 112kW two-litre or, with automatic transmission on122kW version of the same.
'ENJOYED BY FAMILIES, LOVED BY DRIVERS'
So far, so conventional. Clearly, the 5008's chief role is to draw those who find a C4 too weird into the PSA fold by alternative means, rather than losing them to the company that invented the modern compact MPV, Renault.
Once behind the wheel of this roomy, airy transport module, with its sliding middle-row seats able to fold fully flat down to floor level (as does the rearmost pair), what awaits the driver?
"Enjoyed by families, loved by drivers" is to be the marketing theme and it takes just a few bends to realise that there's rather more talent lurking within the 5008 than the Clark Kent visuals suggest.
It's smooth. It's quiet, the two-litre turbodiesel is punchy and motion is effortless. More than that, the lofty, hefty 5008 flows with tidiness, tenaciousness and confidence through corners.
A 5008 will generate few complaints from those not driving it and unexpected pleasure for the one who is. Instead, passengers can enjoy looking at the clouds through the vast pane of roof glass (in top Exclusive models, anyway), while those further back get a fine view past those ahead thanks to their higher vantage points.
VERDICT
The 5008 is not an exciting car in itself.
Rather it is designed to make all aboard feel good about the world and - some intrusive technology apart - it succeeds. Even the 1.6-litre turbodiesel moves with more vigour than you would expect from a small engine in a big car.
Mission accomplished, then.
THE RIVALS
Citroën C4 Picasso 1.6 HDi:
SA price R260 000.
The 5008's hippie cousin has one of the biggest windscreens in the world. Love it or hate it, it's a good MPV.
Ford S-Max 2.0 TDCi:
from £21 745 (R262 000).
The original driver-pleasing MPV, a sort of Galaxy coupé with seven seats but precise and responsive to drive. Main snag is excessive width.
Renault Grand Scénic 1.9 dCi:
SA Price R290 000.
This extended Scénic is effectively a re-skin of the last one. Nothing wrong with that as long as its reliability matches its cool looks.