Cape Town - Singapore Airlines has signed a memorandum of co-operation with the Changi Airport Group and South African Tourism to promote travel to South Africa.
Under the agreement, the three parties will explore and implement activities to promote tourist traffic to South Africa through Singapore Airlines’ services to Cape Town and Johannesburg via Singapore’s Changi Airport.
The parties have agreed to invest more than S$1-million (R8m) in cash and collectively over the next year to support advertising and promotional campaigns, as well as programmes for trade and media representatives.
“South Africa is an important market and one which we have been serving for over 20 years. We are pleased to work together to develop and promote tourism from key markets in the Asia-Pacific such as China, Singapore and Australia to this fast-growing tourist destination which is renowned for its natural beauty, vibrant cosmopolitan cities and famous wildlife reserves,” Singapore Airlines’ acting senior vice-president sales and marketing, Chin Yau Seng, said.
South African Tourism chief executive Thulani Nzima explained: “We have aggressively sought tourism growth from emerging markets such as Australasia, a region in which we grew 25.1 percent and attracted 541 253 tourists in 2012. Singapore is an extremely important hub for us in the Australasia region and this agreement is part of our commitment to co-operate with some of the world’s leading global tourism industry players.”
Singapore Airlines operates daily flights to Johannesburg and four flights a week to Cape Town. - Weekend Argus