Twizza, founded in 2003 in Queenstown, Eastern Cape by entrepreneur Ken Clark, has become a strong presence in the South African soft drink market.
Image: Facebook/Twizza
The Beverage Company (Bevco) has finalised its R2.1 billion purchase of Twizza, marking a significant consolidation move in South Africa’s non-alcoholic beverage market.
After securing all necessary regulatory approvals, the acquisition is complete. It is a strategic consolidation in the fast-moving consumer goods (FMCG) sector and positions Twizza under the umbrella of a key player in the global beverage market, India-based Varun Beverages Limited.
Twizza, founded in 2003 in Queenstown, Eastern Cape by entrepreneur Ken Clark, has become a strong presence in the South African soft drink market.
Over the years, Twizza has evolved from a humble family-owned business into a successful enterprise with robust manufacturing operations that spans three accredited facilities located in Queenstown, Middelburg, and Cape Town.
Additionally, the company has diversified its revenue streams through contract manufacturing, packing, and distribution, with its products widely available not only in South Africa but also in neighbouring countries like Lesotho, Eswatini, Botswana, and Namibia.
The acquisition by Varun Beverages, a subsidiary of the largest PepsiCo franchise bottler worldwide, is a promising development for Twizza. Varun boasts an extensive portfolio of beverages that includes multiple PepsiCo trademarks, and the integration into its expansive distribution network presents Twizza with profound growth opportunities.
“The acquisition by Varun marks the next phase of Twizza’s growth journey,” stated Lisle Clark, the Chief Executive Officer of Twizza. He emphasised that this new chapter will allow the business to continue its commitment to providing quality beverages while unlocking significant value for its shareholders.
The successful transaction is also a testament to the capabilities of Standard Bank’s Corporate Finance Advisory team, which facilitated the sale, highlighting their proficiency in navigating complex financial structures that yield favourable outcomes for their clients.
Raven Moodley, Head of Corporate Finance Advisory at Standard Bank, said that this deal underscores the strength of their advisory capabilities, enabling clients to time their exits effectively while optimising shareholder value.
IOL