Kardashian catfight, but make it commerce: Kourtney and Kim spin rivalry into Lemme gold
The famous Kardashian sisters, Kim and Kourtney, have transformed their well-known sibling rivalry into marketing gold with a courtroom-themed advertisement for Kourtney's Lemme supplements. Watch as their playful banter over the new colostrum product delights fans and showcases how even family drama can become a successful business strategy.
Image: Supplied/TikTok
For years the Kardashian franchise has been hooked on, among other things, the sibling rivalry between Kourtney Kardashian Barker and Kim Kardashian.
While season one to current features the highs and lows of the family's life, the fights between the two are often fodder for social media and content creators. This has made for epic reality television.
But what if it is all being done on purpose? What if Kourtney and Kim are deliberately keeping this bitter sister charade all to fool us? Why? Well, if you watch Kourtney's latest advert for her Lemme brand, you'll get the answer - loud and clear!
Founded in September 2022, Kourtney ventured out onto her own with a brand of natural vitamins and supplement gummy products. Now, Lemme offers a range of products, including daily superfood green gummies, debloat capsules, and vaginal probiotic gummies.
To launch her most recent offering, Kourtney used an infamous fight with Kim to introduce Lemme Colostrum, a daily gut defense gummy.
In the ad, which references the family's group chat that Kourt left, she and Kim face off in court.
The scene is set with a judge asking Kourtney, "Mrs Kardashian Barker, you’re being accused of failing to disclose your latest beauty and gut health secret, Lemme Colostrum. How do you plead?" Kourtney responds by saying, "Your honour, I have done nothing but prioritise myself." This comeback in itself is a kick in the teeth to her sisters, who often accuse her of failing to show up for filming because of her married/motherhood routine.
Kim then objects, stating, "Objection, Your honour, she is gatekeeping and I can prove it."
After being asked to provide her facts, Kim explains her wait for the Lemme Colostrum and humorously imitates Kourtney, quoting her as saying, "Kim, it’s not ready yet," when asked about the supplements.
The pair go back and forth with Kourt wrapping it up..."Jealousy isn't grounds for litigation."
The intense rivalry between the two siblings is a major draw for their show, captivating audiences who eagerly anticipate their confrontations. Their on-screen fights have even sparked a trend of their imitations on social media. However, when the two siblings imitate each other in the Lemme ad, fans are left completely ecstatic. But it may just be curated for our laughs and their bank accounts!
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