Jerusha's 'Love is Blind': a powerful return in her 'Love Trilogy' EP
Picking up where "Obsession" left off, the "Love is Blind" music video sees Jerusha navigating the sun-drenched streets of Barcelona, confronting her now estranged love interest with newfound power and self-worth.
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South African export singer Jerusha is back in the spotlight with her brand-new single, "Love is Blind", marking the second offering of her upcoming EP, "The Love Trilogy".
Following the sultry vibes of her February hit "Obsession", Jerusha’s new song dives even deeper into the complex feelings that love can bring, especially the blindness that often follows intense passion.
Jerusha describes the EP as an "adventure through love’s evolution", from initial passion (as seen in 'Obsession'), to the blindness of that love ('Love is Blind'), and finally to devotion (the upcoming song "Ti Amo").
Jerusha made a name for herself in the South African music scene as the first Indian woman to break into mainstream music.
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"Each song tells a different chapter in the story of how we love, lose and grow," says Jerusha.
Produced by Vally from Brotherhood Productions, "Love is Blind" blends her classic R&B and pop style with a fresh global twist.
"'Love is Blind' was inspired by a personal experience, like all of my songs. When I wrote the song, I recalled a time when my heart was broken and how I found strength and confidence when I took my power back."
Jerusha's fans will feel the resonance of the lyrics: “Fool me once, can’t fool me twice…” which speaks to the repetition many of us face in relationships.
Jerusha says: "In this song, she is aware of his behaviour and decides not to repeat her mistakes. Even though she vows not to surrender to him, she acknowledges that 'they say that love is blind', highlighting the bittersweet sting of love.
"I think all of us can remember a time when we were heartbroken or cheated on. The lyrics 'Fool me once, can’t fool me twice' capture that moment when you realise you’ve made the same mistake again."
Jerusha describes the song as "catchy, intense and relatable".
"I always say that a relationship was worth it if you could get a good song out of it!," she jokes.
Jerusha shared that her approach to the upcoming EP is different from her previous albums, with a thoughtful 3-part storyline playing out across the tracks.
"The plan evolved as I worked. The EP is something I wanted to do to spark momentum for the album, so that when it's released, people would have already heard some of it and would feel more familiar, comfortable and relate with the third album.
"The album is part old school, part new school in that there are some really solid R&B songs and even some slow ballads on it, but it is also new in the sense that my sound has evolved to include elements of Amapiano and Afrobeats, really showcasing my South African roots, whilst having an international, global appeal.
She continued: "The album is comprehensive and robust. There are all kinds of songs, and they represent 5 years' worth of writing and recording songs. I do a lot of collaboration with both male and female singers and rappers, and even worked with a Spanish artist from Costa Rica, as well as some really talented young artists from Durban."
Jerusha rose to fame after being discovered on the reality singing show "Coca-Cola Pop Stars".
She made a name for herself in the South African music scene as the first Indian woman to break into mainstream music.
She achieved her first big hit with "Are U the One?", which topped the charts, and her follow-up album, "Got To Have It", earned her a nomination for a South African Music Awards (Samas) in 2016.
In addition to her music career, Jerusha is a medical doctor who has pursued her medical career internationally and has spent the last 12 years in the pharmaceutical industry.
Jerusha describes her latest singles as her most personal and genre-defying work.
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"I am currently based in the Southeast Asia region, and my most recent role is as a regional medical director for a big Pharma company."
"I left Durban straight out of high school to study medicine. During Covid-19, I was part of the core team bringing the vaccine into Malaysia," she shares.
Reflecting on her roots, she shares fond memories of growing up in Durban, especially enjoying sunny beach days.
"Definitely the beach. I recall having summer days and braais on the beach and running around in the sun and sand at Blue Lagoon, swimming in the waves. Also, the food! You cannot beat the food in Durban. My favourite dish of all time is crab curry, but a good lamb bunny chow comes a close second."