In a move that has sent shockwaves through the quick-service restaurant industry, KFC Africa announced today that it will do the unthinkable: reveal its secret recipe.
Image: KFC
In a move that has sent shockwaves through the fast-food industry, KFC has announced it will finally reveal its iconic secret recipe on Wednesday, October 8.
After years of speculation, attempts to reverse-engineer, and a flood of conspiracy theories, the truth behind the recipe that has made KFC a household name will soon be revealed.
“People have been asking us for years about our secret recipe,” says Grant Macpherson, Chief Marketing & Digital Officer of KFC Africa.
“They’ve guessed, they’ve pleaded and they’ve done their best to copy it. And now we’ve decided the world can finally share it. We think it will be better for everyone if it’s out in the open.”
Grant Macpherson, Chief Marketing & Digital Officer of KFC Africa.
Image: Supplied
The announcement has sparked a mix of excitement and curiosity among KFC aficionados and industry experts alike. The fast-food chain has long thrived on the mystique surrounding its beloved recipe, which is said to contain 11 herbs and spices.
Macpherson said that the move aims to benefit both the brand and its loyal customers.
“History will decide whether or not this is a masterstroke, but we believe it will be good for us and, most importantly, good for South Africa,” he adds.
Despite the enthusiasm, Macpherson has acknowledged that there will be speculation regarding the timing of this reveal and its implications on KFC’s brand identity.
“Our loyal customers may be wondering whether this will kill the mystique that has made KFC South Africa’s biggest quick-service restaurant brand. We don’t think it will, but everything will become clear on October 8. Until then, all the guesses and opinions will be just that.”
IOL
Related Topics: