Periods without compromise: sustainable solutions for young women

Sustainable menstrual care is more than a personal choice; it is shaping the way we think about periods, accessibility and well-being. 

From reducing environmental waste to supporting young women’s health, this approach is gaining momentum.

“Independent Media Lifestyle” spoke with Christabel Maruping, founder of Aaylah, about how her brand is changing the conversation around menstrual health. 

Backed by Ford Philanthropy through the Ford Resource and Engagement Centre (FREC) in Silverton, Pretoria, Maruping produces reusable menstrual and incontinence pads that are designed to restore dignity and make care accessible for women who often face difficult choices between food and hygiene. 

Education as part of lifestyle

“Sustainable menstrual care is about more than the product,” Maruping explained. “We run awareness sessions in schools and communities to show girls and women how to use and care for reusable pads safely. We also create spaces for dialogue to break the silence and stigma around periods.”

Her drive comes from personal experience. “I remember a classmate who missed school almost every month because she didn’t have access to pads, and my sister, who needed six to eight disposable packs a month for irregular cycles. These stories fuel my commitment.”

Support from the business development service has expanded her reach, providing training and networks to strengthen education efforts. 

Impact on the environment and young women

Maruping highlighted the dual impact of sustainable menstrual care. “It reduces the number of disposable pads that end up in landfills while giving young women reliable, affordable products. This leads to fewer missed school days and greater confidence. No girl should have to choose between bread and pads.”

The support from the business development service has also helped her shape a business model that works socially and environmentally, demonstrating that sustainable care can be practical and empowering.

Changing perceptions and making care a lifestyle

Maruping believes that changing perceptions starts with normalising the conversation.

“Menstrual health should not be taboo. By talking openly, showing sustainable options and involving schools, families and workplaces, we can make dignity and comfort a standard.”

Her vision is for reusable menstrual care to become a lifestyle choice for women across South Africa, not just a solution for those in need.

Through partnerships, bulk orders and pad drives at schools, clinics and workplaces, her brand is helping women access comfort, dignity and sustainable support where it is needed most.