Fitness boss Rush Tush: why women should stop apologising for their success

Fitness influencer and unapologetic boss Rush Tush, real name Rushda Moosajee, is here to remind us all that women don’t need to apologise for success.

Known for motivating thousands through her wellness and lifestyle content, Rush Tush recently shared a touching post about embracing prosperity, abundance, and confidence and taking up space unapologetically. And we are here for it.

“Why, as WOC, are we ashamed of winning? Why should we be content and celebrate struggling and suffering? Why can’t we also celebrate and teach the mindset of prosperity, abundance and success?

"I am deserving and I don’t apologise for who I am. I’m here to take up space and teach other women how to step into that power too,” she wrote.

She made it clear this isn’t some sudden midlife revelation.

“This is not because I'm having a revelation at forty. I've always been this way. I've always accepted myself for who I was.

"All my flaws. I'm not saying that I'm not trying to be better. But if I am comfortable with myself, I'm comfortable with all parts of me. I'm not ashamed of who I am. I don't pretend to be something I'm not.”

She addressed the misconceptions women face when balancing work, ambition, and life. The former "Real Housewives of Cape Town" reality star also flips the script on how women judge each other and themselves.

“I see a lot of women beat themselves up about that, for help. Who said we're not asking for help? Who says that we're not working hard in order to pay for that help? Who says we're not working hard to have a successful business?” 

In other words, just because you’re ambitious, always on your phone, or juggling multiple hats, it doesn’t mean you’re neglecting anything or anyone.

Tush is proving that loving your work and being productive can coexist with being present for your kids, your family, and your life.

“I'm not ashamed of being on my phone all day, even on weekends. If you see me at a party, I'm still working. Why? Because I love to. I love being creative. I love helping women. I'm not ashamed of it. I'm not ashamed of dropping off my kids at school.

"My kids get me. I'm here all day; I am here for them. I don't need to explain myself to anyone," says the proud mother of four. 

This message is important for women and mothers because it flips the narrative society often imposes on them.

Women, especially mothers and women of colour, are constantly told to be humble, to “sacrifice” their ambitions, and to downplay their successes.

Tush’s words challenge that by saying: You can win, thrive, and take up space without guilt.

For mothers, this is especially powerful. They’re juggling careers, businesses, families, and personal goals, often while being judged for “doing too much” or “not doing enough”.

Her unapologetic stance validates that it’s okay to prioritise your work, your passions, and your growth, even if that means working while at a party or making bold choices for yourself.

It reassures women that success, creativity, and ambition don’t make them selfish or bad mothers; in fact, embracing all parts of themselves sets a powerful example for their children.