Vivacious foodie, Fehmz , has just released her book, DAMN GOOD FOOD.
Image: Supplied.
IT ALL started with San Sebastian cheesecake.
Fehmz the foodie had been posting food content since 2012, but it was the cheesecake post that went viral on Instagram in December 2022 that cemented her status as someone to watch.
That cheesecake recipe received two and a half million views, 97,000 downloads and 200 online comments.
Also known as Basque cheesecake, Fehmz believes that apart from the taste, it was the simplicity of the recipe that got her followers excited.
“You make it in a blender, girlfriend, and there’s nothing for you to do — you’re done,” she laughed.
Since then, her star has continued to rise, and she now has more than half a million followers across her social media platforms.
It all culminated in a book, DAMN GOOD FOOD, as vibrant and colourful as her personality. Speaking to the Independent on Saturday ahead of her book launch in Durban this weekend, Fehmz, also known as Fehmida Jordaan, said it was inspired by her love of home-cooked meals that her family would enjoy.
“The one thing I love to do the most is to make food that’s everyday food. I don’t like to overcomplicate my life. I stick to what’s nice to make, filling for my family, and a good meal.”
She says her aim is to give readers a basic recipe that they can adjust as needed.
“Even if I share a recipe with you, my biggest thing is to make it yours. Figure out what flavours you love the most; add in an extra bit of this. And instead of using yogurt, replace it with buttermilk. I love that anything is change-aroundable,” she said.
Fehmz grew up in Lenasia, Johannesburg, on a diet of traditional Indian food. It shows in her recipes such as aloo fry, Bombay Crush, methi bhaji and sweetmeats like gulab jamun and chana magaj. However, she says her husband expanded her gastronomic horizons, and, horror of horrors, even reminded her that a toasted tomato and cheese sandwich is also food.
In DAMN GOOD FOOD she pays tribute to all the people who taught her recipes as she honed her cooking skills; her mum, dad, Aunty Pinky and Roshen Maasi.
“I’ve often picked up the phone to my aunties in Durban to ask them how to make something,” she said. “I get to lean on my aunts and say, ‘Hey, what can you teach me? You know, I want to taste this, I had this at your house.’ Those are the things I love, and it’s amazing.”
The book also contains “fakeaways” like Chicken Licken-style wings, her version of fast foods recreated at home.
“It was a decision to eat better, but also, financially, takeaways can cost you a lot of money. And fakeaways became such a lovely thing to make because I had fun tasting recipes and trying to figure out what they were making.”
Fehmz might have studied interior design, but she says she felt like she was “coming home” when she turned to cooking and carved out a new career for herself.
From her time as a contestant on the cooking show, Ready, Steady, Cook, to her social media platforms and now her book, she has truly carved out a niche.
Currently, she is hard at work expanding Fehmz Mocktails, a personal brand of drinks she developed, now available at specialty stores.
“In the Islamic world, everything’s non-alcoholic, and I thought the one thing we didn’t have was exciting drinks in the non-alcoholic field. I wanted to make drinks that were still exciting, which is why they’re bottled in glass — because I want them to look pretty.”
DAMN GOOD FOOD is a 192-page softcover book retailing for R420.
You can follow her on Facebook at Fehmz, visit www.fehmz.com, or find her on Instagram, TikTok and YouTube at @fehmz.
Chicken Licken style wings as made by Fehmz.
Image: Supplied
Serves: 4-6
Ingredients
Oil, for frying
1kg chicken wings, skin
Marinade
1 cup milk
1 tsp salt
1 tsp garlic
1 tbsp lemon juice
Coating
1 tsp salt
½ tsp smoked paprika (or normal)
2 tsp chilli powder
4-5 tbsp lemon juice
1 tsp crushed garlic
½ tsp garlic and herb spice
½ cup self-raising flour
Method
Serve with a delicious hot sauce or ranch sauce, anything to dip them into, and don’t forget to have spicy chips and coleslaw on the side.
DIPPING SAUCE OPTIONS
The Burnt Basque or San Sebastian Cheesecake that cemented Fehmz's status as a serious food influencer.
Image: Supplied.
Makes 1 X 20cm cake
Fehmz says this is her most viral recipe on Instagram.
Ingredients
1 tin (385g) sweetened condensed milk
4 extra-large eggs
1 tsp vanilla extract
1 cup fresh cream
250g cream cheese
125g mascarpone cheese
Method
Variation
Serve completely smothered in good quality melted chocolate OR not. It is freakin’ delicious and the texture is velvety, creamy and smooth.
Nani's mutton akhni
Image: Supplied.
Serves: 6
Ingredients
⅓ cup ghee
1 cinnamon stick
½ tsp cumin seeds
2 onions, ground/grated
Pinch of salt
60ml water
1kg mutton
1 tbsp red ginger garlic paste
1 tsp green chilli/masala
2 tsp cumin powder
1 tsp coriander powder
1 tsp salt
Method
Variations
ethod
Make sure to cover all the open areas. Close the pot with foil and then close the lid of the pot to create a good seal.
VARIATIONS
Prawn coconut curry
Image: Supplied.
Serves: 4-6
Ingredients
Step 1
3 tbsp peri-peri oil
⅓ cup ghee
½ tsp cumin seeds
Handful of curry leaves
1 tsp salt
1 large garlic clove, crushed
1 level tsp turmeric
1 tsp Universal Red
Magic Masala Paste
1 tsp cumin seeds, crushed
⅓ cup desiccated coconut
½ tsp coriander powder
Pinch of garam masala
1 heaped tsp tamarind paste
1 heaped tsp chilli powder
1 tsp smoked paprika
1 stalk chopped lemongrass (optional)
2 onions, grated or blitzed in the food processor
Step 2
2kg prawns, peeled and deveined
2 tomatoes, liquidised
Pinch of sugar
2 tbsp tomato paste
1 tin (340g) coconut cream
To garnish
Chopped coriander
Squeeze of lemon
Method
Step 1
Step 2