The most popular toys and tech this festive season

As the holiday season edges ever nearer, the annual influx of new toys and games has arrived in stores, including a Rubik’s Cube that replaces its coloured squares with video screens, a game all about silence, and singing Wicked dolls.

If you want to avoid disappointing your little ones (and big ones), these are some of the most popular toy and tech gift ideas selling out fast as 2025 draws to a close:

1) Nintendo Switch 2 + Pokemon Legends: Z-A bundle: Hybrid home and handheld games console – $500/€455/£430 (R9,044)

2) LEGO One Piece Going Merry Pirate Ship: Play-and-display brick building model with five Minifigures – $140/€130/£120 (R2,584)

3) Infinity Mini Fridge: Colour changing optical illusion mirror door – chills six cans – $60/€57/£45 (R1,133)

4) & 5) Wicked: For Good Singing Elphaba and Glinda Dolls: Torso button plays “For Good” and “Popular” songs respectively – $27/€30/£25 each (R596)

6) Steiff Jimmy Teddy Bear: High-quality cuddly toy – $60/€57/£45 (R1,133)

7) Sticki Rolls Sticki Rolluxe: Glam shoulder bag sticker kit can make 10 bracelets and two pendants – $60/€60/£40 (R1,192)

8) Primal Hatch Jurassic World Hatching Dino Egg: Hatch, train and play with interactive baby Tyrannosaurus rex – $65/€75/£55 (R1,490)

9) Extreme Silence: Challenge game to complete tasks without alerting microphone – $45/€40/£25 (R795)

10) Rubik’s WowCube: Interactive 4x4 puzzle cube with 24 video screens – $300/€260/£230 (R5,168)

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