South Africa faces a systemic challenge in job creation, not a lack of willing workers. Shabodien Roomanay explores how intentional policy design can transform the labour market and draw lessons from successful economies.
Image: Phill Magakoe / AFP
South Africa does not suffer from a shortage of people willing to work. It suffers from a shortage of systems that make hiring easy, productive and profitable -in both the public and private sector. Across the world, high-employment economies did not stumble into success. They engineered it, through deliberate labour market design, skills alignment, and state–business cooperation. If South Africa is serious about tackling unemployment, it must shift from welfare management to a job creation architecture.
What do the world’s high-employment economies and successful African nations get right? Below is a comparative snapshot of five high-employment economies and the policy levers behind their success.
| Country | Key Policies | Labour Market Approach | Business Environment | Skills System | Outcomes |
| Germany | Vocational training (dual system), wage subsidies, strong unions | Coordinated labour market with flexibility | Strong SME support | Industry-linked apprenticeships | Low unemployment, stable wages |
| Japan | Lifetime employment culture, firm-based training, strict benefit eligibility | High job retention, low firing rates | Corporate-led employment stability | Continuous in-company training | Very low unemployment (~3%) |
| Netherlands | Flexible part-time work, tax incentives | Highly flexible labour market | High ease of doing business | Inclusive workforce participation | Very high employment rates |
| United States | Low hiring/firing restrictions, tax incentives | Highly flexible, market-driven | Entrepreneurial ecosystem | Decentralised, private-led | High job churn, strong job creation |
| South Korea | Industrial policy, export-led growth, targeted subsidies | Dual labour system | Strong state-business coordination | Skills tied to industrial strategy | High employment growth |
Then, Africa is also showing the way. Let’s track the nations below. It would be a mistake to assume that these lessons apply only to wealthy economies. Across Africa, several countries, often with far fewer resources than South Africa, are making meaningful progress by adopting focused, pragmatic strategies. Not necessarily “cut-past” the western model but indigenising their approach.
| Country | Key Job Creation Strategy | Labour Market Approach | Key Sectors Driving Jobs | Government Policy Tools | Outcomes / Impact |
| Rwanda | Pro-business reforms, ease of doing business | Flexible, investment-friendly | Services, tourism, construction | Fast business registration, low bureaucracy | Strong SME growth, rising youth employment |
| Ethiopia | State-led industrialisation | Directed labour absorption | Manufacturing, textiles, agriculture | Industrial parks, export incentives | Large-scale factory job creation |
| Kenya | Digital economy + SME support | Formal–informal integration | ICT, fintech, agriculture | Mobile money ecosystem, startup support | Expansion of tech-enabled jobs |
| Ghana | Decentralised industrialisation | Public–private collaboration | Agro-processing, manufacturing | “One District, One Factory” policy | Regional job creation, rural inclusion |
| Morocco | Export-led industrial policy | Sector-focused | Automotive, aerospace, renewables | Special economic zones, skills alignment | High-value manufacturing employment |
These countries are not without their challenges. But they share a critical mindset: job creation is treated as a primary policy objective, not a hoped-for outcome.
In South Africa we have a system misaligned with job creation. South Africa’s labour market reflects a contradiction: it has strong protections for those employed even if KPI’s are ignored or not met and there are high barriers for those seeking entry.
The conundrum is often found when job-seekers (many qualified) face the “but do you have experience?” dilemma. Global evidence though shows that overly rigid labour systems can discourage hiring, especially for low-skilled workers. At the same time, job creation depends not only on labour laws but on the entire ecosystem of incentives, skills and business formation.
Would these ideas below possibly be a practical jobs creation model for South Africa? Let’s look at them.
Herein lies the crux. Critical legislative reforms will be needed.
Japan demonstrates that training and labour participation sustain low unemployment. Germany shows that coordination between business, labour and the state stabilises employment. The United States proves that ease of hiring drives job creation.
South Africa, however, attempts to protect jobs that do not exist, while making it difficult to create new ones.
What may be needed is a shift from overt protection to expansion as part of a short to medium term policy. The policy question is not whether workers should be protected. It is whether more workers should exist to be protected.
South Africa needs a decisive shift:
If implemented boldly, these reforms could unlock millions of jobs, not through rhetoric, but through design.
South Africa faces a systemic challenge in job creation, not a lack of willing workers. This article explores how intentional policy design can transform the labour market and draw lessons from successful economies.
Image: Supplied
* Shabodien Roomanay is the board Chairman of Muslim Views Publication, founding member of the Salt River Heritage Society, and a trustee of the SA Foundation for Islamic Art.
** The views expressed do not necessarily reflect the views of IOL or Independent Media.
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