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Jobs Don't Emerge by Chance — They Are Designed by Positive Policy

Shabodien Roomanay|Published

South Africa faces a systemic challenge in job creation, not a lack of willing workers. Shabodien Roomanay explores how intentional policy design can transform the labour market and draw lessons from successful economies.

Image: Phill Magakoe / AFP

South Africa does not suffer from a shortage of people willing to work. It suffers from a shortage of systems that make hiring easy, productive and profitable -in both the public and private sector. Across the world, high-employment economies did not stumble into success. They engineered it, through deliberate labour market design, skills alignment, and state–business cooperation. If South Africa is serious about tackling unemployment, it must shift from welfare management to a job creation architecture.

What do the world’s high-employment economies and successful African nations get right? Below is a comparative snapshot of five high-employment economies and the policy levers behind their success. 

Employment Policy Comparison in 'developed' nations

CountryKey PoliciesLabour Market ApproachBusiness EnvironmentSkills SystemOutcomes
GermanyVocational training (dual system), wage subsidies, strong unionsCoordinated labour market with flexibilityStrong SME supportIndustry-linked apprenticeshipsLow unemployment, stable wages
JapanLifetime employment culture, firm-based training, strict benefit eligibilityHigh job retention, low firing ratesCorporate-led employment stabilityContinuous in-company trainingVery low unemployment (~3%)
NetherlandsFlexible part-time work, tax incentivesHighly flexible labour marketHigh ease of doing businessInclusive workforce participationVery high employment rates
United StatesLow hiring/firing restrictions, tax incentivesHighly flexible, market-drivenEntrepreneurial ecosystemDecentralised, private-ledHigh job churn, strong job creation
South KoreaIndustrial policy, export-led growth, targeted subsidiesDual labour systemStrong state-business coordinationSkills tied to industrial strategyHigh employment growth

 

Then, Africa is also showing the way. Let’s track the nations below. It would be a mistake to assume that these lessons apply only to wealthy economies. Across Africa, several countries, often with far fewer resources than South Africa, are making meaningful progress by adopting focused, pragmatic strategies. Not necessarily “cut-past” the western model but indigenising their approach. 

African Nations Advancing Job Creation

CountryKey Job Creation StrategyLabour Market ApproachKey Sectors Driving JobsGovernment Policy ToolsOutcomes / Impact
RwandaPro-business reforms, ease of doing businessFlexible, investment-friendlyServices, tourism, constructionFast business registration, low bureaucracyStrong SME growth, rising youth employment
EthiopiaState-led industrialisationDirected labour absorptionManufacturing, textiles, agricultureIndustrial parks, export incentivesLarge-scale factory job creation
KenyaDigital economy + SME supportFormal–informal integrationICT, fintech, agricultureMobile money ecosystem, startup supportExpansion of tech-enabled jobs
GhanaDecentralised industrialisationPublic–private collaborationAgro-processing, manufacturing“One District, One Factory” policyRegional job creation, rural inclusion
MoroccoExport-led industrial policySector-focusedAutomotive, aerospace, renewablesSpecial economic zones, skills alignmentHigh-value manufacturing employment

 

These countries are not without their challenges. But they share a critical mindset: job creation is treated as a primary policy objective, not a hoped-for outcome.

In South Africa we have a system misaligned with job creation. South Africa’s labour market reflects a contradiction: it has strong protections for those employed even if KPI’s are ignored or not met and there are high barriers for those seeking entry. 

The conundrum is often found when job-seekers (many qualified) face the “but do you have experience?” dilemma. Global evidence though shows that overly rigid labour systems can discourage hiring, especially for low-skilled workers. At the same time, job creation depends not only on labour laws but on the entire ecosystem of incentives, skills and business formation.

Would these ideas below possibly be a practical jobs creation model for South Africa? Let’s look at them. 

  1. Would a mass labour absorption through tiered employment work? Let’s consider this scenario:
    Create a two-tier labour system:
    Tier 1: Full protections (existing system) and Tier 2: Entry-level, youth and SME jobs with simplified hiring/firing rules; much lower compliance burdens; time-bound contracts transitioning to permanent roles. Why do these work? It seems that countries like Germany and the Netherlands use flexible entry points to integrate workers without collapsing labour standards.
  2. Also, we need a national apprenticeship revolution. Adopt a German-style dual vocational system where every school leaver is offered apprenticeship OR technical training linked to industry. Then, incentivise firms through wage subsidies and tax deductions for training (the Skills Levy is already in place). The net result should be that skills match jobs. Germany’s system, for example, directly feeds industry demand.
  3. The SME sector needs to be prioritised by having Government leadership that understands the importance of growth in this space. Unfortunately, the heads of these ministries have little or no knowledge of what needs to be done. It is treated much like a Cinderella department. South Africa must stop focusing only on large corporations. For this reason, legislative shifts may be required. 
    * Zero tax for SMEs under a revenue threshold (eg: first 3 years)
    * One-page business registration with assistance at decentralised centres
    * Municipal by-law reform to allow micro-enterprises in townships
    Why? Germany’s small firms are the current backbone of employment.
  4. Public works, free of corruption and extortion, should lead to a productive economy transition. Every annual budget reading has announcements made about billions being allocated for massive infrastructure developments. Very few of these see the light of day.
    It may require the replacement of temporary public works with productive sector programmes:
    * Infrastructure teams specialising for example in housing, rail, water
    * Agriculture cooperatives (where rapid reform of land restitution will be key)
    * Township manufacturing hubs by redesigning Municipal By-Laws that were inherited from colonial masters. Then, as an incentive, pay wages linked to output, not attendance.
  5. Aggressive Labour Market Direction
    High-employment countries don’t just support the unemployed, they push them into work pathways. For example Japan ties benefits to strict eligibility and training participation much like the CPD’s (continuous professional development) system employed in the South African health sector. This will lead to active job matching and retraining output. 
  6. Industrial Policy with Employment Targets
    Every major sector policy must include jobs per billion rand invested and local hiring quotas and skills transfer requirements. South Korea’s model, in particular, shows how industrial policy can drive employment.

Herein lies the crux. Critical legislative reforms will be needed. 

  1. Labour Law Reform which include simplified employment processes for small firms; exemptions/incentives for startups (first 3–5 years) and possible flexible contracts for youth employment. 
  2. Tax Reforms which will require payroll tax holidays for new hires; incentives for labour-intensive industries; penalties for capital-heavy automation without job creation.
  3. Attached to these would, almost necessarily, be education law reform. This will include mandatory vocational pathways alongside academic schooling and private sector input and co-design of curricula. 
  4. Municipal Reform to deregulate township economies and also to fast-track legislative support  for informal-to-formal transition

The Strategic Insight: Jobs Follow Incentives, Not Intentions

Japan demonstrates that training and labour participation sustain low unemployment. Germany shows that coordination between business, labour and the state stabilises employment. The United States proves that ease of hiring drives job creation.

South Africa, however, attempts to protect jobs that do not exist, while making it difficult to create new ones.

What may be needed is a shift from overt protection to expansion as part of a short to medium term policy. The policy question is not whether workers should be protected. It is whether more workers should exist to be protected.

South Africa needs a decisive shift:

  • From compliance → to job creation incentives
  • From rigid protection → to flexible inclusion
  • From welfare dependence → to productive participation

If implemented boldly, these reforms could unlock millions of jobs, not through rhetoric, but through design.

South Africa faces a systemic challenge in job creation, not a lack of willing workers. This article explores how intentional policy design can transform the labour market and draw lessons from successful economies.

Image: Supplied

* Shabodien Roomanay is the board Chairman of Muslim Views Publication, founding member of the Salt River Heritage Society, and a trustee of the SA Foundation for Islamic Art. 

** The views expressed do not necessarily reflect the views of IOL or Independent Media.