As communities across South Africa and around the globe gear up to observe World Drowning Prevention Day on July 25, 2025 the National Sea Rescue Institute (NSRI) is once again at the forefront of a critical initiative.
Under the theme, “Your story can save a life,” the NSRI emphasises that drowning prevention transcends mere water safety education; it hinges on the power of storytelling.
It is explained that sharing personal experiences and narratives has the potential to transform behaviours and influence community actions, ultimately saving lives. This United Nations and World Health Organization (WHO) observance, celebrated annually, aims to foster awareness, remembrance, and actionable measures to combat the silent epidemic of drowning.
The institute reveals that drowning remains a grave concern worldwide, claiming over 236 000 lives each year, positioning it as one of the leading causes of mortality for children aged five to 14. “This is not just a statistic; it’s a call to action,” states Mike Vonk, the CEO of NSRI.
“World Drowning Prevention Day reminds us that while anyone can drown, no one should.” This assertion rings particularly true for South Africa, which boasts over 3 000kms of coastline and countless rivers, lakes, and dams, presenting unique water safety challenges.
Since its inception, the NSRI has shifted its focus from reactive emergency response to proactive education aimed at preventing drowning tragedies. Leveraging insights from real-life incidents, the NSRI has embarked on several educational initiatives that have had a profound impact:
In 2024 alone, the NSRI delivered an impressive 877 485 water safety lessons and conducted 25 000 survival swimming classes, empowering countless communities with life-saving knowledge.
This World Drowning Prevention Day, the institute calls on all South Africans to raise awareness and adopt safer behaviours around water. Here are some actionable steps every individual can take to make a meaningful difference:
Saturday Star