Nokuthula Tshabalala is breathing life into a seemingly endless problem of waste, proving that recycling can transcend environmental responsibility to become a means of dignified livelihoods and community upliftment.
As the founder of Trash2Treasure, Tshabalala has established a pioneering initiative that not only collects and recycles waste but also educates thousands about the importance and value of reclaiming resources.
With a passion for her community, environment, and spearheading change, Tshabalala's journey began with a personal revelation, sparked by a moment with her son that underscored the constraints of living pay cheque to pay cheque.
“I realised I needed to build something that could grow every day, not just reward me at month end,” she reflects. She says this epiphany led to the birth of the business, which has since emerged as a valuable source of income and knowledge for many in her community.
Tshabalala also reveals that enterprise works hands-on with schools, businesses, mining companies, and local households to divert recyclable waste from landfills, aligning seamlessly with national waste reduction mandates. Educational initiatives lie at the heart of the business’s mission, fostering a culture of recycling that extends beyond mere disposal to highlight the potential for second-life use of resources.
It is further detailed that the team comprises 12 dedicated employees, supplemented by volunteers and facilitators who bring their know-how to various campaigns. The impact has been profound; the initiative has educated thousands of learners, created opportunities for women and youth, and championed cleaner, safer communities.
Aiding this growth is the Fibre Circle SMME Development Programme, which has supplied Tshabalala with the practical tools and exposure necessary to flourish.
The resources provided, including trolleys and bulk bags, have been vital in streamlining operations.
“Being recognised and supported by Fibre Circle validated our work and opened doors for partnerships and growth. It’s a programme that truly invests in the sustainability of SMMEs like ours,” she notes, highlighting the importance of such endorsements in boosting small businesses within the recycling sector.
Fibre Circle, a producer responsibility organisation within the paper and packaging sector, is committed to improving recycling rates and facilitating socio-economic opportunities through its SMME Development Programme. By investing in the growth of enterprises like Trash2Treasure, the initiative aims to foster innovation and resilience within communities.
Beyond its core operations, the business also spearheads clean-up campaigns, educational workshops, and competitions, ensuring inclusivity by reaching out to underrepresented groups, including the deaf community.
Tshabalala has partnered with Fibre School to implement the Zithande Mzansi Programme at schools for the deaf, educating learners about the importance of recycling through innovative methods, such as using language interpreters and theatre productions. “This is just the beginning,” she expresses fervently. “We're travelling across the country to ensure learners at schools for the deaf also understand the importance of recycling. This is a collective effort, and no one should be left behind.”
Tshabalala’s vision extends far beyond waste management; she advocates for the empowerment of women within the sector. “Start where you are, with what you have. Don’t be discouraged by perceptions. Recycling is meaningful, impactful, and it’s business. The sector needs more women leaders who care about the planet and their communities.”
Saturday Star
Saturday Star
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