This week marks South African National Clean-Up and Recycle Week, culminating in National Recycling Day on September 19, 2025.
Across the country, organisations are driving awareness and action around recycling and waste reduction, with a particular focus on paper products.
A new survey by the Paper Manufacturers Association of South Africa (PAMSA) shows that while many South Africans understand the importance of recycling, a gap remains between knowledge and consistent action.
PAMSA’s communication manager, Samantha Choles reveals that 20% of respondents admitted they do not recycle but would like to. “We need to close the gap between intention and action,” she says.
Choles also cautions that non-paper elements such as sticky tape, plastic liners, bindings, and staples should be removed where possible. “The re-pulping technology used in recycling cannot process large amounts of non-paper materials, as these can damage the machinery,” she explains.
“Have a simple separation system with bins for your rubbish and bins for your recycling. This ensures that your recyclable paper and cardboard will not get wet or dirty and will stay in good condition until it gets to the recycling mill. These can be placed around the house too, not just in the kitchen.”
As the National Clean-Up and Recycle Week unfolds, communities are also preparing for World Cleanup Day on Saturday, September 20, 2025, a global event that rallies millions of volunteers in 190 countries to combat plastic waste and pollution. This year's commitment to sustainability is gaining momentum, with local initiatives energising communities.
The day is observed in over 190 countries, with many mobilising millions of volunteers to combat plastic waste and pollution.
In Cape Town, the eco-friendly sneaker-care brand Sneaker LAB is amplifying its sustainability ethos through a collaborative beach cleanup in Hout Bay, in partnership with the Sentinel Ocean Alliance.
“World Cleanup Day is about showing what’s possible when communities come together,” says Matthew Tyler, Head of Marketing at Sneaker LAB.
“As a brand, we’ve always believed that care should extend beyond our products. This event gives us a chance to embody that philosophy in our hometown.”
The cleanup will unite residents, youth groups, and local organisations to safeguard one of Cape Town’s scenic coastal communities from the looming threat of plastic pollution, demonstrating the power of collective action in the fight against waste.
Saturday Star