"Even the Uber drivers are so chilled and friendly here in Durban!"

That's one of the sentiments echoed from national tour operators as part of a Durban Tourism welcome event kicking off the festive season.

And, they were not disappointed. The group was treated to Venetian style gondola trips through the waterways of the Point waterfront, a walk about on the iconic Florida Road and a bus tour around the city before settling for lunch on the beachfront at the Beach Cafe, a new development thats just opened.

"We've breathed new life into the city. Durban is gaining lost ground. We have multi million rand investments coming into Durban, the Southern Sun group injecting R3billion over three years and a partnership with US paramount studios to shoot movies over three years in Durban. It's very exciting. We also have an additional 198 metro vehicles and an extra 700 law enforcement officers to boost our safety programme over the festive season," said eThekwini city manager Musa Mbhele.

With the city expecting over 800,000 visitors to descend on its shores this month, there's a palpable excitement among all role players that Durban must — and will — deliver. It's a city that's battled with its public image and ability to lure investments. Covid, looting, floods and political instability has left the city bruised despite its spectacular natural offerings which are unparalleled. But, it seems, there's a fresh new look and a Durban that's being eyed as the place to be.

Hoteliers like the City Lodge Group and Hilton International gave Durban their seal of approval as representatives said they were excited at Durban being a prime destination. And it's this partnership between business and local government which seems to be driving the turnaround, successfully.

"Each year during our festive season we deploy extra security across the city to ensure visibility and confidence in our city as a key tourist destination. We are a warm city in a hospitable province and visitors will enjoy that unforgettable experience given all we have to offer," Durban Tourism's deputy head, Winile Mntungwe told IOL.

The voice of industry players all echoed one sentiment: Durban residents and businesses need to become city ambassadors.

And, while Cape Town may have been voted best food city, there was praise for Durban as local chef, Johannes Richter recently won top spot amongst best chefs in the world.

With award winning eateries, melting pot of cultures and an infusion of Eastern and European influences, Durban is seen as a city like no other in South Africa. And, its people are made different. Resilient, determined and passionate about their city. Still recovering from the economic impacts, it's a city that never gives up.

IOL

#redcarpet

Halle Berry's flippy bob hair style at the Oscars 2025 is showing a radiant smile

Durban rolls out red carpet to welcome the festive season