How digital tools are reshaping family connections in South Africa

In an era where physical distances often render face-to-face meetings challenging, families worldwide, especially in South Africa, are increasingly turning to digital tools to stay connected.

Kaspersky’s latest global research unveils a notable trend: a staggering 86% of individuals communicate with their relatives via messaging apps, while 58% regularly engage in video calls, and 44% share joint streaming service accounts. The statistics paint a strikingly similar picture within South Africa, where 91% utilise messaging apps, 68% indulge in video calls, and 53% subscribe to shared streaming platforms.

As digital communication becomes an integral part of everyday life, it reshapes not only how we interact but also how we enjoy leisure time together. According to Kaspersky’s findings, platforms like WhatsApp, Telegram, and Signal dominate family communication preferences globally, especially among those aged 35-54, with 89% opting for these messaging services. However, video calls remain less favoured, with only 58% opting for this method to touch base with their nearest and dearest.

Interestingly, the lighthearted aspect of digital interactions is also prominent; 53% of global families, and 51% in South Africa, enjoy exchanging posts and memes via social media and messengers. The younger demographics (ages 18-34) lead this trend, with a remarkable 58% participating, showcasing the importance of shared humour and cultural references for fostering close family bonds.

While the older generation (55 and above) exhibits slightly lower engagement in digital conversations, 85% still use messaging apps to connect with their families. It is worth noting that a significant 42% of this group also engages with content on social media. Nevertheless, their increased digital presence does not always equate to a readiness to combat cyber threats. Kaspersky advises that families take proactive measures to educate their older relatives on navigating online safety effectively.

However, the convenience of online communication brings its own set of risks. Phishing attempts disguised as genuine messages or sophisticated social engineering attacks are ever-present dangers lurking within personal communication channels. To safeguard against these potential threats, Kaspersky experts recommend implementing crucial cybersecurity measures, including activating two-factor authentication, using unique passwords for each account, and remaining vigilant about unexpected links or attachments.

In terms of leisure activities, 70% of families globally opt to watch movies together, with only 35% favouring online games. In South Africa, the preference for family movie-watching is even higher, with 78% choosing this pastime. While sharing streaming services may seem economical, it can create vulnerabilities, particularly if multiple family members access a single account using shared credentials. Such practices not only heighten the risk of cyber breaches but can also expose sensitive financial and personal data.

“As our family life moves more and more online, it opens up amazing ways to stay close and create memories – but it also brings new risks, like scams and hacking. Kids and older relatives can be especially at risk, so looking out for each other online is really important. Protecting your digital privacy and using cybersecurity measures is an important way to care for your loved ones and keep your family safe,” remarks Marina Titova, Vice President for Consumer Business at Kaspersky.

Ultimately, as families increasingly navigate their lives in the digital realm, staying connected without compromising safety becomes paramount. Kaspersky's research serves as a crucial reminder of the balance that must be struck between embracing the conveniences of digital communication and ensuring robust cybersecurity measures to protect the modern family.

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